The former prime minister and main opposition candidate, Mr Atambayev is hoping an Obama-style message will carry him through to victory in Thursday's elections.
He promises to end the governance of one family and fight the country's high level of corruption.
Outspoken politician Bakyt Beshimov, Mr Atambayev's campaign chief, sifts through the "Together We Can" printed T-shirts, flags, bandanas and stickers.
He sounds convinced the Kyrgyz public will back them. "Our concept is to show that together, united we can win," he says.
But he faces an extremely tough battle. Six candidates are competing for the presidency on 23 July, including Kurmanbek Bakiyev, the incumbent leader.
The brains behind his campaign have chosen not to feature Mr Bakiyev's picture. Instead ordinary citizens smile from the billboards with the simple captions "Bakiyev is our president" or "Bakiyev is good".
But even though his picture is not on display, Mr Bakiyev is still the most visible candidate - his campaign billboards significantly outnumber the rest of the contenders.
Two days prior to the poll, a concert featuring local and Russian pop stars was held in Bishkek's largest stadium in support of Mr Bakiyev's candidacy.
A recent report published by the Organisation for Security and Co-operation in
Grip on power
The last presidential elections in impoverished
In March 2005, the country underwent a popular uprising which became known as the Tulip Revolution. Then president Askar Akayev was forced to flee the country.
Mr Bakiyev was elected the following July with an overwhelming 89% of the popular vote.
But despite this mandate, he has still faced some tough challenges - notably when opposition politicians sought to combine their efforts to him bring down earlier this year.
The United People's Movement (UPM), a coalition of opposition parties, attempted to stage mass protests, accusing him of squandering the opportunity given to him by the Kyrgyz people.
They demanded electoral reforms and an end to the harassment of opposition members, threatening to hold more rallies if their demands not met.
But in the event, turnout was poor and Mr Bakiyev lived to fight another day.
Base race
In his inaugural speech four years ago, Mr Bakiyev pledged to fight corruption and nepotism.
Now the country is perhaps best known for precisely that - with debate centring on the only
Manas, as the base is known, is the main transit hub for tens of thousands of US and Nato forces on their way in and out of
On the same day that President Bakiyev made his decision public,
In June parliament voted in favour of a new deal allowing the Americans to stay, and just in the past week a high level Russian delegation has visited
Cracking down on dissent
Another problem facing
In the latest incident, just two weeks before the election, Almaz Tashiev - who worked for the opposition Agym newspaper - died following surgery for injuries sustained after he was beaten by police officers in the town of
The interior ministry has promised to investigate the case and "severely punish" those found guilty. In an unprecedented move, the authorities have dismissed the head of Nookat's police and several of his deputies.
In March, a reporter from the opposition newspaper Reporter Bishkek was also brutally attacked - it has been reported that he can no longer write.
Bakyt Beshimov, back at his campaign headquarters, says the abuses are continuing.
"There was a journalist in my office just now; she came to say that the editor of her newspaper has been threatened for publishing an interview with our candidate," says Beshimov.
It remains to be seen how far journalists dare report this coming election.
News Source: http://news.bbc.co.uk
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